Young Stoner Life is not only an apparel line but a movement started by recording Artist Young Thug.

It represents a freedom of choice and expression to the new Generation. A new Generation that isn't afraid to defy odds, and push the envelope, a generation of Leaders. Young Stoner Life's CEO, Young Thug was born in Atlanta, Georgia and is the second youngest of his ten siblings. He later moved to the Jonesboro South projects where he developed his rapping skills.

Young Thug was born in Atlanta, Georgia and is the second youngest of his ten siblings. Jeffery Williams, which is his given name, later moved to the Jonesboro South projects where he developed his rapping skills. After releasing his first three mixtapes I Came From Nothing 1, 2 and 3 in 2011 and 2012, Thug caught the attention of veteran Atlanta rapper Gucci Mane, who introduced him as a new Artist in 2013.

Thug followed up with releasing a mixtape called 1017 Thug. The tape was met with positive reviews from music critics, which noted it for its original style. 1017 Thug was included in a number of year-end lists for 2013, such as Pitchfork's Albums of the Year: Honorable Mention and Complex's The 50 Best Albums of 2013. FACT called it the best mixtape of 2013, Rolling Stone placed it at number five on their 10 Best Mixtapes of 2013 and The Guardian placed it among The Five Best Mixtapes of 2013.