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Lucky Strike

THE Cigarette THAT'S Winning THE WAR

Cigarettes became so integrated into life on the battlefield that these symbols of pleasure and comfort were also used as a form of currency.
With the rise of World War II, tobacco companies continued to foster this culture of wartime smoking by sending free cigarettes to troops and supporting the inclusion of cigarettes into the soldiers' rations. Advertisements also encouraged citizens back home to support the troops by sending cigarettes.
The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II.