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2024 Toyota Land Cruiser EU

A four-wheel drive SUV by the Japanese automaker Toyota.

Toyota has unveiled the new Land Cruiser "250" Series to the world, with the launch planned for the first half of 2024 in Japan.

A vehicle that allows people to go anywhere and everywhere and return safely, developed and refined over more than 70 years based on the actual usage situations of global customers

Launched originally as the Toyota BJ on August 1, 1951, the Land Cruiser series is now 72 years old. Immediately after its launch, it became the first vehicle to climb to the sixth station of Mount Fuji. From that time, it has fulfilled its mission of delivering safety and security to all types of people in places that can only be reached in the Land Cruiser. Developed and refined based on the actual usage situations of global customers, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been passed down and evolved. With cumulative sales of about 11.3 million units in approximately 170 countries and regions around the world, it has supported the lives and livelihoods of people everywhere.

Until now, the Land Cruiser range has been divided into three different series-the Station Wagon that always showcases the latest technologies and has evolved into the flagship model (currently the 300 Series), the Heavy-Duty model with outstanding durability and off-road driving performance (the 70 Series), and the Light Duty model that provides ease of handling and comfort on an off-road base as a lifestyle and practical choice for customers (Prado).

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Japanese Version
North American Version

Prop Version

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