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LiraBus (Scania Touring)

Viação Lira Ltda., Known by the fantasy name is LiraBus, was created in 1988 and was born within the extinct Caprioli Group. Today, the company belongs to the Belarmino Group, has 290 employees and has 320 buses in its fleet.

It operates urban lines in Hortolândia, road lines between Campinas, Valinhos, Vinhedo, São Paulo, Monte Mor, Elias Fausto, Capivari, Jundiaí and Louveira.

LiraBus has made constant investments in the renewal of its fleet and also in the visual identity. The visual pattern was developed by designer Paulo Gandolfo, under the supervision of the company's own board. Before, Viação Lira used the colors white and blue, now replaced by the colors red and black, in addition to the change in the logo, making it more modern.

“The visual identity was totally clean and the logo, in white, stands out on the sides of the vehicles. It is an innovative design with a strong personality, which consolidates fast, robust and aerodynamic shapes ”, explains Gandolfo.

The quality of the service provided by Lirabus is recognized by the most demanding people. The company has a contract with Azul Linhas Aéreas to transport customers from the São Paulo and Sorocaba company to the Viracopos International Airport, in Campinas.

Technical features
Company Name: Viação Lira Ltda.
Created: 1988
Origin: Brazil
Website: www.lirabus.com.br


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