Blåhaj (stylized BLÅHAJ, Swedish pronunciation: [ˈbloːhaj], lit. 'blue shark'; colloquially anglicised as /ˈblɑːhɑːʒ/, /ˈblɑːhɑː/ or /ˈbloʊhaɪ/) is a plush toy manufactured and sold by the Swedish company IKEA. Modeled after a blue shark and made of recycled polyester, the toy has gained prominence on social media as a popular internet meme, especially in the transgender community, and has also been used as a mascot by IKEA in some regions.

Physical properties

Blåhaj is a 100 cm (39+1⁄4 in) long stuffed toy resembling a blue shark and stuffed with recycled polyester. It can be machine-washed at 40°C (104°F).[1]
A small, 55 cm (21+3⁄4 in) long variant of the Blåhaj is also available.