Gentlemen, welcome to Fight Club

We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.
It’s almost like becoming another person.

1st rule of fight club is; you do not talk about fight club.
2nd rule of fight club is; you DO NOT TALK about Fight club.
3rd rule of fight club; someone yells stop or goes limp, tapsout, the fight is over.
4th rule of fight club; only 2 guys to a fight.
5th rule; one fight at a time.
6th rule; no shirts no shoes.
7th rule; fights will go on as long as they have to.
and the 8th and final rule is; if this is your first night at fight club, you have to fight.

The story isn’t for everyone, but if you think it’s about fighting, you’re on the wrong track.