The Bini Tempest Federation

A survey of 1,000 nationally representative U.S. women ages 18-65 in July 2019 was conducted by Wakefield Research regarding women's perceptions and feelings about their vaginal odor. It was found that 69% of millennial woman have turned down sex due to concerns over their vaginal odor. Furthermore, 71% of women reported experiencing a phenomenon described as "swamp crotch," with 35% experiencing it weekly or more. (Wakefield 2019)

Other research has shown that 79% of women don't shower daily, 33% go up to three days between showers, and 89% say they would like to improve their body hygiene but don't feel they have time (Agency 2015).