Hi everyone! I'm Jonas, the founder of Hovgaard Games. It's been almost a year since my last studio update. Considering how much has happened at the studio since then, I think it's time for another update.

We are proud to announce that Big Ambitions has now sold more than 600,000 copies. Together with Startup Company, this pushes our lifetime Steam sales to 1.1 million copies sold 😯 This is an incredible milestone for our small team, and we are deeply grateful for all the players who have supported us, provided feedback, and helped spread the word. Thank you.

So what about Big Ambitions and its future? Well, as always, let's start with a fresh roadmap:

As you can see, we are now actively working towards the full release. We hope to hit that in August next year, but quality comes first, and we might push it further if needed. If GTA6 can do it, so can we 😎
Additionally, we have changed our first DLC idea away from Costa Del Sol and to Shanghai, China instead. We're confident you'll have a lot of fun messing with the rival Huang in his hometown 😈 As the DLC will be a beefy one (around $10), we want to make sure the game feels new and fresh to you. Shanghai City is visually very different from New York and so is the way business is done, a perfect fit. More about that later!

Worth noting is that we're also promising two additional free content updates after release.

Talking about BA being fully released, it's only natural to ask what happens after that. The honest answer is that we do not know yet. What we can say is that we plan to continue expanding the world of Big Ambitions after the full release, in one form or another.

You might want to pay attention now! We have started early development of the sequel of what started it all: Startup Company 2 🥳

While I'm still not ready to show you either screenshots or the Steam Store page, here's what you can expect:

• Another Hovgaard Games title as you know it: high quality, fully independent and with unique and new mechanics.

• Graphically on par (or better) with Big Ambitions, yet more performant (lower minimum specs).

• Amazing animations and employee interactions.

• And much more!

It will be developed side by side with Big Ambitions, as an additional development track. We're also expanding our team to meet these new demands to make sure we're not jeopardizing any development progress of Big Ambitions.

Our current goal is to release Startup Company 2 into Steam Early Access in February 2027. A full public announcement will come later when we are ready to show you more.

To support our growing ambitions, we are looking for experienced Unity Developers and Unity Technical Artists to join our team.

We are specifically looking for senior-level people with proven experience in Unity, a strong understanding of systems, and an interest in tycoon and management games.

We're 100% remote and I'm not afraid to say that we offer some of the best remote-working environment in the industry. Drop us an email at https://jobs@hovgaard.com or reach out on Discord.

For something that started out in a basement 10 years ago as a solo project, I always have to squeeze myself in the arm when writing posts like this. I'm extremely proud that we can continue to contribute to the tycoon and management genre with independent and fresh games that aren't "optimized for monetization" or follow "proven concepts" set by some sleazy publisher.

This is all thanks to you guys, our amazing and (almost) always incredibly positive community. Keeping our Discord filled with memes, motivating the team with your positive reviews, creating videos on YouTube, streaming on Twitch and answering questions on Steam and Reddit when David finally takes a break. Oh and of course, playing our games 😁

From all of us at Hovgaard, thank you! ❤️

Here's to an exciting year ahead!

All the best,
Jonas
Founder, Hovgaard Games