Something about the Varangians springs to mind, perhaps Væringjar torg (Væringjar essentially translating to Varangian, torg translating to trade, market place, etc). Don't know if you want english though, in which case perhaps the Northern way or something to that effect

nah, english is overrated :) nice name btw...

I like both of Ntoacn's suggestions. Maybe some norse translation of northern way could work too. Fairly sure that would just be "Norvegr".

Actually since this is the first such naming contest I proclaim You the winner Ntoacn. You were the first one and, lets be honest, we r not gonna wait a week for the next reply here :D
Thus You are henceforth known as the founder of Nordic trade route. Its gonna be released in upcoming update -- in the couple of hours to be precise. Congrats

Ragnar's Route.

Valkyrie Vaginal Vay

Viking Victory Road

Scandalous Scandinavian Shekels Street

Northern Highstreet

to late :P although ssss would be quite intriguing hahah