Hi all!
Project Highrise is a cool game, but it may be a hell for a perfectionist. Almost all rooms are growing bigger with level and most of the time they do not grow predictably. Let's say, a small office space is only 4 cells wide, whereas medium is 10 cells. So you can't fit a medium office space where you previously had two small offices. What's worse, there is no ingame indication of how wide a room will be. And you can't select rooms you haven't unlocked yet, so planning ahead is impossible without prior knowledge.
This guide is meant to help in planning your tower. Initially I've collected all this information for myself, but I'm willing to share it.
At the moment only sizes and limits are covered, as everything else is stated in the game even if you hadn't unlocked a specific room.
In future I'll add some quirks such as tenants' need for services and utilities.
Hope this guide helps you to enjoy the game!

Infrastructure
Build floor: 1 cell.
Stairs: 4 cells.
Elevators: 3 cells (have to start from ground floors).
Upgraded elevators: 3 cells (may be built wherever you like it).

Building Staff
Maintenance office: 4 cells (limit: 2).
Large maintenance office: 6 cells (limit: 2, need at least one simple Maintenance office).
Construction office: 4 cells (already built).
Large construction office: 8 cells (limit: 1).

Trash
Trash bin: 2 cells.
Recycling bin: 1 cell.
Trash room: 5 cells.
Recycling room: 5 cells.

Store rooms
Store room: 10 cells.

Transit
Metro station: 12 cells.

Utilities cover electricity, phone, tv, water and gas. To move line up you should construct appropriate closets. Production room count as a closet, but only for their respective utility (e.g. electricity transformer may move up electricity, but not phone or tv). It is advisable to have a closet on each floor - at the edges of the building, as they're not interactable. There are only two closets one cell wide each so they won't take much place and it's better to have them in advance to avoid rebuilding whole floors and paying hefty sums for evicting your tenants.
All utility production rooms are 2-3-4 cells depending on size. It is advisable to plan ahead and have extra space when placing utility production rooms as you may not upgrade existing ones and simply deleting them won't do much as workers have to clean room first. Depending on workers' workload and the distance this may mean your tenants will complain and leave.
UPDATE. As of version 1.06, utility production rooms may be placed on unfinished floors and do not leave garbage behind if you delete them. So this warning is pretty much outdated. You only have to watch that the floor is clean in the first place.

It should be noted that sometimes your tenants' need for utilities may vary. For example, small accounting office may or may not require phone line. Look at the rent. If it is considerably higher/lower than goes for the same tenants, that's a cue.

Small office space: 4 cells.
Medium office space: 10 cells.
Large office space: 15 cells.
HQ suite: 10 cells, 2 floors.

Small offices have no special requirements, do not generate smell and noise and may be placed as a buffer zone between more sensitive tenants. Only thing they're dependent on is availability of small cafes and restaurants - but they can be placed everywhere and do not impact planning.
All subsequent offices may be divided in two uneven groups.Medical offices (medium and large) do not really care about anything except they like to be placed on lower floors (preferably up to 10). All other offices like to be placed on higher floors and generally dislike noise/smell whilst generating some noise themselves (look in the description: if they do not hate noise it means they generate it). Some of them like to be close to elevator, but that's individual. Highest level HQs are understandably require absolute silence, cleanliness and absence of traffic.

Studio space: 6 cells.
Small one-bedroom apartment: 8 cells.
Small two-bedroom apartment: 10 cells.
Large two-bedroom apartment: 16 cells.
Duplex two-bedroom apartment: 10 cells, 2 floors.
Expansive loft apartment: 15 cells, 2 floors.

Restaurants can be placed anywhere in the tower. Seeing as they generate noise and smell, that may be a useful strategy.
Small cafe/court food vendor space: 4 cells.
Medium diner/restaurant space: 8 cells (+2 cells trash bin somewhere on the floor).
Large restaurant space: 16 cells (+2 cells trash bin somewhere on the floor).
Gourmet restaurant: 14 cells (+2 cells trash bin & +1 cell recycling bin somewhere on the floor).

All restaurants and cafes generate very much noise and some smell so consider a buffer zone of sort. For noise it shall be at least two floors, for smell one floor is quite enough. Also take note that there is no deep noise/smell mechanic in the game, so all negative vibes start accumulating from the moment you've signed the contract.

All retail stores require 1 empty bay (from 4 possible) in the Store room, so plan accordingly. Just like restaurants, they can be placed anywhere in the tower.
Small store space: 7 cells.
Medium store space: 12 cells.
Large store space: 12 cells, 2 floors.
Luxury store space: 8 cells.

Most retail stores of medium size and up dislike smell, so consider a buffer zone of small stores who don't care about anything. It is advisable that you gather all stores in one place to generate high traffic area.
Deluxe stores are very annoying. They hate noise and smell but like high traffic area. On the other hand, they like decorations so maybe consider a buffer zone of artwork items.

These services may be placed anywhere in the tower:
Courier: 5 cells.
Office supply: 5 cells.
Bottled water: 5 cells.
Janitorial: 5 cells.
Copy: 5 cells.
Computer and IT: 9 cells.
Commercial printing: 9 cells.
File storage: 9 cells.
Catering: 9 cells.
Professional auditing: 12 cells.
Corporate communication: 12 cells.
Temporary staffing: 12 cells.
Security: 12 cells.
Fitness and health: 12 cells.

These services may be placed only above ground floor:
Executive club: 8 cells.
Helicopter charters: 8 cells.
Limousine: 8 cells.

These services may be placed anywhere in the tower:
Handyman: 5 cells.
Plumber: 5 cells.
Laundromat: 5 cells.
Dog walking: 9 cells.
Housekeeping: 9 cells.
Dry cleaning: 12 cells.
Floral arrangement: 12 cells.
Tailoring: 12 cells.
Daycare: 12 cells.
Dog sitting: 12 cells.
Personal training: 12 cells.
Yoga: 10 cells.
Home decor: 10 cells.
Wealth adviser: 10 cells.

Interior decorator: 4 cells.
Art dealer: 10 cells.
Art gallery: 12 cells.
(Thanks to Wicked Mouse)

Lobbyist: 10 cells.

Building manager: 8 cells.

There is no rooms, only individual items. So you may put them as you like. One thing should be mentioned, however: do not make your building as wide as your lot permits. Leave at least 5 cells for the public plaza as it will be required for an upgrade. Better to know this in adwance, not when your building is already 20 floors tall...

EDIT
Actually all is not lost even if you've hogged all available place. You may circumvent lockers and delete ground floor spaces like I did at this screenshot:

That's all for the time being. As I said above, I'll fill up some valuable info for tenants as this may be crucial in planning. Also I'm planning to have Russian version of this guide if the game gets Russian language in the future.
Some information may be missing, but I'll add it soon.
If you have something to add or correct, please write in the comments section.
Thanks for reading!