how to reset game (including kickstart and everything else)
some people (like me) wasted all the kickstart stuff and asked about a restart, so here we go...

1. deactivate steam cloud
2. start game
3. use deletion utility in game options to delete everything you have created
4. close game
5. search for "664430" in your steam/userdata/(usernumber) folder, delete 664430 folder and everything inside
6. restart game
7. accept the eula (again) and the new save game file cause of savefile corruption
8. enjoy your fresh kickstart