We just pulled off what is probably the biggest CS:GO transfer in recent memory. Nicolai “dev1ce” Reedtz — arguably the best and by far the most consistent player in the game — is joining the most legendary organization to grace the Counter-Strike scene. It’s a match made in heaven.

https://youtu.be/0eZL7Z5Hm7E

Nicolai needs no introduction, but here’s what the four-time major winner has to say about the future:

引用自 Nicolai "dev1ce" Reedtz：

Leaving Astralis is tough, to say the least. The boys will always be like family to me, but this covid era has left me thinking a lot; where do I see myself when it all goes back to normal? I’ve lived in Sweden for some time now, speaking the language and I’m really hyped about this young and exciting NIP project. To join one of the most successful organizations, where so many legends have played, inspires me. Just see what LeBron James achieved with the Lakers for instance, and with the Major in Stockholm coming up; to bring that home to Sweden is my number one goal.

The NIP project has been gaining momentum lately with piece by piece falling into place. Coming off a solid run through ESL Pro League, we’re hungry and ready to get those trophies. It’s not unlike the early years of dev1ce’s career where Nicolai and his crew of talented Danes kept getting oh-so-close to the big wins. They finally started getting all the way after investing heavily in the mental aspect of the game, which is exactly what we’re doing at NIP with a performance team that’s working day and night with the guys.

Here's dev1ce again:

引用自 Nicolai "dev1ce" Reedtz：

How NIP works with mental health was a huge factor in the decision. Everyone who has followed me through my career knows that I've experienced it all; from choking to winning. It’s true that winning a first tournament can light up the spark, and I’m confident that I can bring a lot of winning culture to this talented roster over time.

Nicolai joins us on a three-year contract, and you’ll get to see him soon enough at the upcoming Flashpoint 3 RMR tournament. The organization has worked tirelessly to pull this off on a tight timeline, and we are all having champagne at this very moment.

NIP COO Jonas Gundersen secured the deal:

引用自 Jonas Gundersen：

Bringing in dev1ce is a huge testament to the work everyone around the club has been doing for the past years. We set out on a venture to rekindle the magic that NIP stands for and, in this day and age, that means transforming into a modern esports performance unit that can define new standards. Attracting and retaining the best talent in the game is at the core of that and dev1ce is one of the very best in the entire world. We’re here to stay and we are here to win championships. The hard work of reachoing our ambitions has only just begun.

As we welcome dev1ce, we’ll have to say goodbye to Tim “nawwk” Jonasson, who will be moved out of our active roster. Jonas continues:

引用自 Jonas Gundersen：

When you get the chance to bring on a player like dev1ce, it's an opportunity you cannot pass on. Unfortunately in this case it means that we have to let go of nawwk, due to the roles clashing. Tim is an amazing guy who has been great for us; he has always worked hard and is an exceptionally talented player. I’m certain we will find him a new home right away and we wish him the best of luck in his future adventures.

Thank you, Tim.

Get your game face on and #SpeakUpForNature in Earth Hour: Your Turn

The international gaming community is set to come together for Earth Hour: Your Turn–the first-ever collaborative global live streaming event of the World Wide Fund for Nature (WWF) Network.

https://youtu.be/0GysPltu_z8
The climate crisis is the greatest challenge humanity has ever faced, but it’s not too late to turn the tide. Swedish legendary esports team Ninjas in Pyjamas is fully aware of this and has made it their mission to fight the threat of climate change, and now NIP is ready to take the next step as they join the global initiative Stream For Planet — a project where WWF invites individuals and organizations to a charity stream from 13–28 of March 2021.

On the 27th of March, NIP’s CS:GO, Rainbow Six Siege, VALORANT, and FIFA teams will stream on Twitch for 4 hours each. As many as 19 players in total will together gather the famously strong esports community and urge it to take action to prevent the climate crisis.

All donations from viewers will go to fund projects around the world to build a climate-resilient future for people, nature, and wildlife. The goal is to raise awareness about the rapidly escalating consequences of climate change. Viewers will be able to collect rewards based on how much they donate; for instance, a donation of $100,000 USD is rewarded with a WWF international wildlife adventure, whilst the biggest donation on NIP’s streams will be rewarded with a free visit to any global esports event.

Read in Chinese (中文)[nip.gl] / Japanese (日本語)[nip.gl] / Portuguese (Português)[nip.gl]

The legendary esports organisation Ninjas in Pyjamas (NIP) today announces its rebrand. After 20 years of existence, NIP states that a rebrand is crucial to the company's continued development and its purpose: to create transformational experiences that entertain, inspire, develop and connect fans all over the world.

Founded in 2000, NIP has for over two decades been considered one of the most influential professional esports organisations in the world, most notably known for its history in the game of Counter-Strike - where NIP’s first roster in CS:GO dominated in the game’s early stages back in 2013. Today, the global organization boasts world-class teams and players in four different games: CS:GO, Rainbow Six, VALORANT and FIFA.

https://youtu.be/ZaZ1yOQI6Ik

The rebrand not only consists of a completely new visual design where the old logotype, the Shuriken (a weapon used by Ninjas) is modernized and the previous team colors (black/gold/white) are replaced, it also includes an upgraded brand strategy and an exciting narrative where NIP has taken inspiration from traditional ancient Japanese emblems and Katakana (a Japanese writing character).

引用自 Hicham Chahine, CEO at NIP：

For us who work at and play for NIP, being a Ninja is something special, it’s more than just a brand and we kept that in mind while creating this new narrative to deliver an unforgettable experience for our fans and partners all over the world. Ninjas fight as one, we have discipline, we stay calm and we inspire. A ninja can be everyone and we feel it’s important to create a story that anyone can connect with.

Chahine reveals that Ninjas in Pyjamas has been working on this new rebrand for over a year, making sure that the brand experience is delivered to its utmost potential. The Swedish company has put a lot of effort into it, using several agencies for research and insights, e-commerce and to create a visual design and a storyline that will live on for years to come. Everything is carefully planned and thought through, even the new logotype consists of meaningful details.

引用自 William Bui, Brand Manager at NIP.：

We are very proud of our new brand platform and especially the new logotype as it is a huge step forward in terms of visual identity. Inside of the new Shuriken, is the old Japanese word Nin, which is the beginning of Ninja and means to apply ego and heart to the edge of the sword. We believe that intricate details like these are crucial to showcase and supply our fans with.

For all the fans cheering for NIP, this rebrand also includes new collections of clothes and other merch, designed to embody the feeling and values of being a Ninja. With inspiration gathered from Tokyo drifters to Norens, the new colors - neon, yellow, black and grey - are all carefully selected and symbolize a futuristic, powerful and mysterious brand. To meet the fans’ needs, a new digital platform to emulate the speed, precision and eloquence of the new brand is in place.

Ninjas in Pyjamas legacy stretches as far as 20 years back in time with achievements and they are determined to continue building a lasting legacy.

SECRET SANTA BY CSGO TEAM
https://www.youtube.com/watch?v=mdf_6XX5ztg

CHRISTMAS GIVEAWAY
https://nip.gl/pages/giveaway

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