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Does a gaming studio culture influence their games sales?
Hi guys, I genuinely am interested to know if you care if a gaming studio negative or positive workplace culture influence their brand image and ultimately your willingness to purchase their games?
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Yes, Concord and its positive toxicity tanked the game game big time.
salamander 12 月 6 日 上午 8:33 
well i care if they mistreat their employees, yeah. or if they do heinous things like what it was revealed happened at blizzard. i could care less about the devs political beliefs or such though, if this is what you mean.
Netaris 12 月 6 日 上午 8:37 
Yes, workplace culture influence your success as a company, but differently. If you go for the "making a huge amount of unoriginal slops just good enough to be selled to childs and forgotten.", then sooner or later you'll go too far and you'll be done. Same if you do too much turnover in your teams, you lose talents and know-hows doing that on the long run.

But will the average Joe boycott a game because your boss treat you badly ? Nope, because most don't even know it in the first place. Myself I just realised one of my games was made by that kind of toxic workplace of a company and I learned it several years after I buyed it ... And most peoples who buyed it will never know about it.

+ I think most peoples have way bigger problems to deal with on a daily basis than that tbh.
Red dead redemption 2 was very successful despite bad work culture.
steven1mac 12 月 6 日 上午 8:41 
If a large number of their staff celebrate a person getting shot because they disagreed with them politically, and the company did not do anything to address this causing the perception that the company agreed, I can safely say I wouldn't buy from that company again.

If a company fired a number of old employees just to get a certain demographic just because it is the current fashion, I'd avoid the game for long enough to see what the reviews are, odds are it would be crap anyways.

Honestly it is the best policy to avoid any company that is too political, it just means they are not focused on the product.
cookiecakes 12 月 6 日 上午 8:43 
guys I am conducting a study on this specific topic, if you're interested in contributing to it please take time to fill in this form: https://docs.google.com/forms/d/e/1FAIpQLSdYpgb5VGGM2TvpYZy4uTuEQa0bUExxVq9kAe93uLNPUPZ8pA/viewform?usp=header The results are shown after submitting your answers in case you were interested!
smallcat 12 月 6 日 上午 8:44 
Ubisoft has an agenda . i dont like it .so i stopped buying their games
最后由 smallcat 编辑于; 12 月 6 日 上午 8:44
St✩rlight 12 月 6 日 上午 8:44 
No.
Netaris 12 月 6 日 上午 8:47 
引用自 smallcat
Ubisoft has an agenda . i dont like it .so i stopped buying their games

They noticed it, they're slowly dying right now. Even if I'm french myself, I feel like to thanks you for not buying their stuff anymore. So maybe in the future we will not have to be ashamed of what they sell from our country.

I find games from eastern Europe to be the more interesting these days. That's where I usually find my hidden gems.
cookiecakes 12 月 6 日 上午 8:47 
引用自 Netaris
Yes, workplace culture influence your success as a company, but differently. If you go for the "making a huge amount of unoriginal slops just good enough to be selled to childs and forgotten.", then sooner or later you'll go too far and you'll be done. Same if you do too much turnover in your teams, you lose talents and know-hows doing that on the long run.

But will the average Joe boycott a game because your boss treat you badly ? Nope, because most don't even know it in the first place. Myself I just realised one of my games was made by that kind of toxic workplace of a company and I learned it several years after I buyed it ... And most peoples who buyed it will never know about it.

+ I think most peoples have way bigger problems to deal with on a daily basis than that tbh.

You make valid points about consumer awareness and priorities. You're right that most people don't research workplace practices before buying games, and many have more immediate concerns in their lives.

However, I'd push back on a few things:
The business case isn't just about boycotts. Toxic workplaces create real operational problems - high turnover means losing institutional knowledge, constant retraining costs, and inconsistent quality. You mentioned this yourself. The issue isn't whether customers boycott; it's whether the company can sustainably produce good work. Burnout and turnover eventually show up in the product, even if customers never connect the dots.

Information spreads differently now. While you learned about that toxic workplace years after purchase, today's gaming community is more interconnected. Glassdoor reviews, developer Twitter threads, and gaming journalism mean these stories surface faster. Companies like Activision Blizzard have faced real consequences, not just boycotts, but talent acquisition problems and regulatory scrutiny.

"Good enough slop" has limits. You're right this can work short-term, but the market eventually catches up. We've seen studios collapse after churning out mediocre releases because they destroyed their reputation and creative capacity simultaneously.
smallcat 12 月 6 日 上午 8:49 
@Netaris , my favorite studios are - Square Enix and these under Sony umbrella
最后由 smallcat 编辑于; 12 月 6 日 上午 8:50
cookiecakes 12 月 6 日 上午 8:52 
引用自 smallcat
Ubisoft has an agenda . i dont like it .so i stopped buying their games

That's your right as a consumer, if you don't like the direction their games are going, voting with your wallet is how you make that heard.

Though I'd be curious what specifically you mean by "agenda." Ubisoft's bigger problem seems to be the opposite - their games have become formulaic and risk-averse because of corporate bureaucracy. Most criticism I see is that they play it too safe, recycling the same open-world formula across franchises rather than taking creative risks.
cookiecakes 12 月 6 日 上午 8:54 
引用自 Netaris
引用自 smallcat
Ubisoft has an agenda . i dont like it .so i stopped buying their games

They noticed it, they're slowly dying right now. Even if I'm french myself, I feel like to thanks you for not buying their stuff anymore. So maybe in the future we will not have to be ashamed of what they sell from our country.

I find games from eastern Europe to be the more interesting these days. That's where I usually find my hidden gems.

I guess I remember Guillaume Broche saying something about how being in ubisoft limited his creativity and faced rigid bureaucracy to even think about pitching the game to them/
Kargor 12 月 6 日 上午 8:56 
引用自 cookiecakes
Hi guys, I genuinely am interested to know if you care if a gaming studio negative or positive workplace culture influence their brand image and ultimately your willingness to purchase their games?

I don't know any gaming companies (from the inside), so no.

It is, however, reasonably likely that a "bad" company will also drift towards making bad games, as competent employees are leaving.
Netaris 12 月 6 日 上午 8:57 
引用自 cookiecakes
Information spreads differently now. While you learned about that toxic workplace years after purchase, today's gaming community is more interconnected. Glassdoor reviews, developer Twitter threads, and gaming journalism mean these stories surface faster. Companies like Activision Blizzard have faced real consequences, not just boycotts, but talent acquisition problems and regulatory scrutiny.

Maybe you're right, I haven't considered all this.

Still, I think the main thing that hurt companies with bad practices is their obsession for financial results over producing quality products. Design is key, you will not design a game the same way if you're trying to balance addiction and frustration to push peoples to buy DLCs / cosmetics or if your goal is to make a piece of art and convey some emotions through it.
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