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讨论规则及指引
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Valve tried coupons a couple times with the Token system for a $5 coupon off a $30 purchase. Each time people exploited the crap out of it and Valve never brought it back when they switched to the points system. Tokens also expired.
If Valve wants to try this again, they'll definitely have plenty of restrictions in place and will cost hundreds of thousands of points for a coupon. This on top of the many ways to farm points easily and cheaply would probably make it magnitudes more points per dollar.
Valve covered the cost of the coupons for the purchases. Devs still got paid real $ by Valve. I don't know why people still think Valve didn't cover the cost of the coupons.
You cannot farm them easily and "cheaply".
Each point in the system was generated by spending the equivalent of 0,01 USD.
A user can get them for free, yes, but there is no way to generate points without spending money. And each transfer between users means more money per point was put in.
If you have 1,000,000 points without buying anything, it just means that other people have bought stuff for at least 33,333 USD.
Primarily being that the content offered as bonuses/freebies have already been bought/paid for.
So that $2 soup you got as a freebie from the grocery store? Already paid for by the grocery store.
Whereas Steam doesn't buy the copies of games it distributes, only takes a sales percentage off the top.
So you're expecting steam to drop millions to tens of millions of dollars to fund free games basically.
People always ruin a good thing for others, which is why purchasable coupons no longer exist either.
With how many millions of steam points there are in circulation currently, they'd need to implement a new system or wipe out current balances or they'd lose likely close to like 5m+ USD in a week on coupons/free games.
I am sure if Valve applied themselves they could come up with a fraud-resistant loyalty rewards system that actually rewards customers. It would simply need to be based on points being non-tradeable, are earned by dollars spent, and then can be redeemed on purchases - x thousand points gives you y dollars off your purchase.
Even if they did introduce a way to buy discounts and such, don't expect to use the current amount of Points you have: people have so many that they'll probably have very high prices.
They could do like Nintendo and make a second currency (which would probably expire and be hard to get) just for discounts and such. You wouldn't be able to convert the cosmetic points, I think, so I'd expect complaints anyway on the matter.
It's been proven by Epic's own model that people collecting freebies will purchase as minimum as possible to get the freebies, even if it means buying the points from third party marketplaces (which exist)
For there to be a non-transferable Steam Point, they'd need to introduce a second currency or zero point balances to 0. Just due to how many are actively out there.
And even then accounts would seek to abuse this system by reselling accounts that had farmed up millions of points, or selling gifted games obtained via said points.
Fact of the matter is points intentionally have no monetary value.
I buy in game items and flip them on the Market for thousands of points per dollar and when lucky, actually make money and get free points.
Steam would have to zero accounts out, remove awards giving points, or make it so it's like 1 million points per $1USD coupon.
Valve does not need a loss leader to attract more customers. They already are on top.
If you want to have games cheaper, wait for sales.
They're not paying you for being "such a good customer". They're raising the prices and offering to lower them to what they would have been in exchange for your personal information. That's the reason grocery store rewards programs exist. They were tracking your parents before Facebook was.
Especially because a grocery store can't keep stuff on the shelf indefinitely even if they had unlimited space. Food spoils; data doesn't.
If Valve could figure out something useful people could spend points on, many people would probably be more likely to hang on to their points so they can use them for whatever Valve comes up with. Maybe being able to purchase certain in-game items (i.e. skins). Sure they can't be traded or sold, but you'll never have to worry about ever losing them.
It should be obvious to Valve that most users aren't constantly buying point shop stuff to redecorate their profile page with any real frequency, and the seasonal badge is really only useful for those trying to level up their account. So peoples point totals are just going to keep going up, with not much they want to spend them on.
Let's flip the logic and see if it still holds up.
Go buy games from Epic, to show you value them for giving you free games every week for years. C'mon man.
Not at all. I have purchased more than 600 games from Steam. I think they should have a loyalty program. The stats say that a good loyalty program results in a 15-25% increase in sales from key loyal customers. They are being dumb or lazy or arrogant not doing that.