Steam gift card w/ Steam Machine to get closer to console pricing

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pestolonium 11 月 26 日下午 5:49

The main reason that the Steam Machine can't be sold for a loss (like dedicated consoles) is this: If Valve did sell it for less money than it costs them to make, many people would buy it just for the cheap hardware and possibly not even play games on it.

Gift cards are not a comprehensive solution to this quagmire. However, they can help.

Instead of trying to hit e.g. the $599 price point for the Steam Machine, you could sell it for $649 with a $50 gift card included. Or $699 with a $100 gift card. Applied strictly to the Steam account that ordered it from psteamproxy.yuanyoumao.com. This preserves the value for people who intend to buy on Steam anyway. But also returns an extra (up to) 30% of the gift card value back to Valve immediately, while discouraging buyers who just want the device for its hardware.

Which raises the question, is $699 incl. a $100 gift card a better offer than $629 with no gift card? Should both of these options be offered as alternatives? And are these prices anywhere close to what you had in mind? Don't know, I'm not a focus group, but worth a consideration :)

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Mad Scientist 11 月 26 日下午 5:52

This hardware like the steam deck will likely sell itself, I don't think any gimmick will be needed to make it popular.

最后由 Mad Scientist 编辑于; 11 月 26 日下午 5:52

cSg|mc-Hotsauce 11 月 26 日下午 6:24

引用自 pestolonium：
Steam gift card w/ Steam Machine to get closer to console pricing

The main reason that the Steam Machine can't be sold for a loss (like dedicated consoles) is this: If Valve did sell it for less money than it costs them to make, many people would buy it just for the cheap hardware and possibly not even play games on it.

Gift cards are not a comprehensive solution to this quagmire. However, they can help.

Instead of trying to hit e.g. the $599 price point for the Steam Machine, you could sell it for $649 with a $50 gift card included. Or $699 with a $100 gift card. Applied strictly to the Steam account that ordered it from psteamproxy.yuanyoumao.com. This preserves the value for people who intend to buy on Steam anyway. But also returns an extra (up to) 30% of the gift card value back to Valve immediately, while discouraging buyers who just want the device for its hardware.

Which raises the question, is $699 incl. a $100 gift card a better offer than $629 with no gift card? Should both of these options be offered as alternatives? And are these prices anywhere close to what you had in mind? Don't know, I'm not a focus group, but worth a consideration :)

Valve has shown they are willing to price hardware near what they pay for them.

Subsidizing in this particular way doesn't help them as much as you'd think.

They also pay shipping and customs where applicable already, which is baked into the cost.