I may be wrong, but I think it's not paid.

引用自 The nameless Gamer：

I may be wrong, but I think it's not paid.

Interesting take

So how does it work then?
Steam decides who gets to be there?

Steam has confirmed that they don't sell advertising space. They have algorithims they use to determine what is shown that we don't know the details on. But hypothetically it might include what is popular now, what is being played now, similar games, genre, playerbase, etc as examples.

So companies can't pay to get advertised on Steam, but popular games tend to get advertised more, as do big name games

引用自 Truth：

Steam has confirmed that they don't sell advertising space. They have algorithims they use to determine what is shown that we don't know the details on. But hypothetically it might include what is popular now, what is being played now, similar games, genre, playerbase, etc as examples.

So companies can't pay to get advertised on Steam, but popular games tend to get advertised more, as do big name games

Ohhh

That explains the lack of Hentai games on the front page

Hehehehe

引用自 Jun：

Is the Steam main page top banner a paid thing?

If it was a paid promotion, you wouldn't be able to hide it by ignoring the game -- it would be forced on you regardless.

引用自 Chika Ogiue：

引用自 Jun：

Is the Steam main page top banner a paid thing?

If it was a paid promotion, you wouldn't be able to hide it by ignoring the game -- it would be forced on you regardless.

VERY SMART CHIKA

I'm seeing the "Steam Next Fest" banner so... it's definitely not paid. Otherwise I'd be seeing whatever game is being promoted.

Here's Valve's video about which things are done manually and which are done by a computer.

https://www.youtube.com/watch?v=qkmAqBvUBOw